Whether or not you use Internet marketing tools, your site can be your primary marketing vehicle. But what value will a site bring to your business if people are visiting your site and not completing the desired action (i.e. making a purchase, subscribing to newsletter, becoming a client, etc.)

Conversion Architecture™ starts by defining your business goals and target audience, and then ensuring that every element of your site persuades visitors to take the desired actions. These elements include: persuasive copy, calls‑to‑action and conversion tools like live chat or click‑to‑call technology. The guiding philosophy of Conversion Architecture™ is that all websites must have a persuasive purpose. Building your site with Conversion Architecture™ in mind will result in more visitors doing what you want them to online – whether that is signing up for a free consultation or buying a new product.

40/40/20 Rule

Conversion Architecture™ follows the 40/40/20 Rule – 40% Audience Targeting, 40% Offer and 20% Creativity. These figures come from the Direct Marketing Association (DMA) in its outlining of parameters that determine the success of a marketing campaign. Whether or not you use diverse Internet marketing methods like pay-per-click advertising, landing pages, viral marketing campaigns, etc., you can always think of your website as your primary marketing vehicle. Build it using the 40/40/20 Rule where (a) every element of the website keeps in mind the majority of users and their varied profiles; (b) there exist multiple acquisition channels making a variety of offers and (c) aesthetic design and creativity offers unique and personalized experiences for site visitors.

Your WSI Cincinnati Consultant can engage you in an Information Architecture™ meeting to identify the details of your 40/40/20 formula and work the magic for your website!

Get started today on the web solution that grows your business! Call 513.272.3484 today!