Customer communicationBetter customer communications – more repeat business.

Why should you include customer communications in your business plan?

“I didn’t know you (offered, sold, did) that! I just bought that from (fill in competitors name here)”

Is there anything more frustrating than hearing a former or returning customer say something like that?

Customer communications is too important to be left out of your business plan, and needs to be included in your business online, as well. Fortunately, internet marketing offers businesses new and creative customer communications channels that work, are cost effective and integrate seamlessly with the tools you should be using to build leads and maintain you online reputation.

Customer Communications the new way

Every business has a mailing list of customers, but printing and postage can make direct mail an expensive means of customer communications. Ask your customers for their email address when you create a customer record, and offer a whitepaper or special offer on your website in exchange for their email address. Email may not be opened any more than your direct mail to your customers is, but the cost is so low it has the best ROI of any of the traditional customer communications tools available. An email marketing platform provides business the added benefit of the ability to track your customer communications, check open and bounce rates, and to use the insight the metrics provide to improve your open and response rates. Social Media offers benefits in addition to building your business’s online reputation; the ability to connect with your customers on the platforms where they spend much of their time online. No other customer communications channel can provide the special relationship of Facebook, LinkedIn, Youtube or Twitter. While you’re adding relevant content to your social media pages to build and maintain your business’s credibility, keep your clients up to date on what’s new, whether it’s the products and services you offer, an expansion of your service area, or a video of a recent job or testimonial. After all, they’re your fans, followers, and connections. They want to know what your business is doing, so tell ‘em!

Your Customer Communications Channels might include:

  • Email Marketing
  • Blogging
  • RSS News Feeds
  • Social Media Networking
  • Online Forums
  • Video Sharing Sites

Let’s work together to develop your business’s new customer communications plan. Email marketing, social media, video marketing, whatever the platform WSI Web Factory has the resources to help you connect more closely with your customer than ever before.