Website conversionBut was your website designed with a purpose?

At latest count, Netcraft estimates that there are over 94,000,000 active websites worldwide. We estimate that over 90% of those websites break the first rule of Internet Marketing; Don’t Stink!

What’s the purpose of your website? Was it designed just to look good? Shouldn’t it have been designed to convert visitors into sales leads or, better yet, customers? Your business website is an amazing marketing tool. It’s part of a uniquely powerful marketing channel that can pull customers to your brand, guide them to take the action that meets their need and enables your business to measure interaction with your visitor or prospect at all steps.

You website can serve only one of four purposes:

  • e-Commerce – Get customers to buy directly online
  • Lead Generation – Get visitors to submit their contact information so that the company’s sales force can contact them or contact you directly
  • Information – Get the customer to return
  • Services – Provide customers with the ability to find the answers they need regarding their products

It’s important to understand the purpose and what action you want your visitors to take when designing your website.
What are your conversion goals? Do you want your visitors to:

  • Buy a product online
  • Download a whitepaper
  • Sign up for a newsletter
  • Request a demo
  • Book a consultation
  • Complete a contact form
  • Call your sales department

It’s up to you to make it easy for your website visitors. Easy to find what they’re looking for, easy to contact you for more information, easy to buy from you. To make it easy for them, you have to get into their head, think the way they think and design your website to help them get what they want. Every browser has a “back” button, and everyone visiting your website knows how to use it.

If your website design isn’t helping you achieve your internet marketing goals, or if you suspect your website may be breaking the first rule of internet marketing, contact us. We have a Whitepaper we’d be happy to share that will help you get started.