Your online reputation may not say it all, but it says enough.

Online Credibility

Your online reputation“Word of Mouth” marketing can make or break your business, and you have a surprising amount of control over it online. Your online reputation starts with the credibility of your business’s website and its content. Is your content targeted and relevant? Does it answer questions that prospective customers are asking? Do you offer your sites visitors Whitepapers or Case Studies that reinforce your expertise? Customer testimonials are a strong indicator that your company is a credible business and go a long way toward ensuring that your online reputation is positive.

Social Media

Social Media sites like LinkedIn, Facebook and Twitter offer your business new ways of building a positive online reputation. Before putting your business online in the Web 2.0 world, it’s best to develop a social media strategy outlining your company’s policies, plans and objectives. Properly implemented, your business’s social media presence can help your business be found on search engine results pages bringing more targeted traffic to your website that your online reputation will help convert into prospects and customers.

Video Sharing

There’s no more classic form of “word of mouth” marketing than a testimonial from a delighted customer. Combine the power of personal testimonials with the fact that people are 5 times more likely to remember what they see and hear than what they read and you’ll understand why video is made to order to enhance your online reputation. With video sharing sites like YouTube, Vimeo, Viddler and others drawing so much traffic, the search engines have taken notice and frequently rank videos highly in their results. Let us help you enhance your online reputation with professionally produced video testimonials syndicated to video sharing sites. The searchers who find them will quickly learn and remember why you’re so good at what it is you do!

The WSI Web Factory is looking forward to helping your business establish the credibility to convert searchers into satisfied customers. Contact us to learn more about the importance of your business’s online reputation and how to manage this valuable asset.